Some brands have completely abandoned plastics, proudly calling themselves plastic-free. However, it is not always workable or practical to convert certain goods to alternative-material packing. There are, however, ways to reduce the environmental impact of plastics for brands that are unable to move away from the same.
Plastic is a need in the cosmetics industry, and with so much “plastic bashing,” firms are finding new ways to promote its use.
One of these options is ‘plastic neutrality,’ which implies that for every quantity of plastic produced, an individual or company recovers and removes a measurable equivalent of plastic waste from the environment through recycling/waste management activities or plastic offset credits.
Over 65% of millennial consumers prefer items that are environmentally friendly, plastic-free, sustainable, or organic. Customers’ desire to buy from sustainable and environmentally friendly firms is also driving the mindset behind this new concept of becoming “plastic neutral” among brands.
What exactly is Plastic Neutrality?
Plastic neutrality is more of a unique and creative concept. Going plastic-neutral entails calculating the usage of plastic and recycling the equivalent amount of waste through waste management.
However, it is not the same as “plastic-free,” plastic neutrality simply implies eliminating as much plastic waste from the environment as a brand or product uses.
For discarding or producing every 1kg of plastic and removing the equivalent amount from the environment, or intercepting before it can leak into nature is called plastic neutrality.
Why do brands need to be plastic Neutral?
Plastic Neutrality can solve the problem of the rise in plastic waste by strengthening waste management systems. It’s a way for companies to take out the same amount of plastic that they put into the world. Reuse the low-value plastics in landfills for over a thousand years. Plastic Neutral projects benefit waste workers too. Additional income, mobile health clinics, and effective sanitary solutions are some of the provisions that help improve their overall quality of life.