As part of its ‘World Without Waste’ campaign, Coca-Cola Company stated that its business in India. It hopes to achieve 100% recovery and recycling of post-consumer packaging. It includes bottles and cans, over the next 2-3 years. The ‘World Without Waste’ effort is a global initiative. In this, the company collects and recycles every bottle and sells it by 2030.
Recycling post-consumer packaging is one of the three ESGs. It stands for Environment, Sustainability, and Governance, the initiatives of Coca-Cola. The other two are concerned with water and agriculture.
Does Coca-Cola recycle MLP?
Coca-Cola India’s priority is the collection and recycling of bottles and cans. Not the Multi-Layer Plastic (MLP). Food packaging such as chips, biscuits, chocolates, and other snacks use a form of plastic called MLP. It is the most difficult to recycle.
About 62,825 tonnes of post-consumer packaging was recovered in 2020, by Coca-Cola India. They refilled and helped recover 36% of bottles and cans. It is equivalent to what they introduced into the marketplace in India. The company focuses on three basic goals: design, collection, and partner.
It is emphasized in the entire packaging life cycle. From how bottles and cans are designed and produced to how they are recycled and repurposed.
Steps taken by coca-cola:
- Coca-Cola is making packaging more sustainable via designs. This includes revamping lightweight packaging, increasing the usage of recycled content, and developing creative packaging.
- Additionally, the company is working with partners to build sustainable, community-led programs. This is for integrated plastic waste management. It also encourages effective recycling in India.
- Coca-Cola is supporting waste segregation at the source.
- It is also simplifying collection processes.
- It assists in the development of infrastructure to recycle post-consumer packaging into value-added goods.
- The company has collaborated with multiple organizations such as Saahas, Chintan, American India Foundation, Mahila Sewa Trust (SEWA), and Hasiru Dala Foundations.
- It establishes a self-sustaining waste management infrastructure and models. Moreover, It raises citizenship awareness and movements.
- It also improves the livelihoods of waste workers and women workers associated with the programs by providing social security and labor dignity.
They are hopeful of achieving 100% collection of bottles and cans for recycling in the next 2-3 years.
The World Without Waste hopefully will encourage change in behavior towards environmental waste. These programs will work towards the transformation idea of waste management at the local level. It will also raise awareness among local individuals and communities about recycling plastic waste.